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Digital Transformation Research Report

Digital Transformation Playbook Research Summary.JPG 
This CO-OP report, created in partnership with David Rogers, an expert in analyzing organizational attitudes, builds on the principles Rogers outlined during his "Develop Your Own Digital Playbook" THINK presentation.
Credit Union management members were surveyed to understand the industry’s perceptions of, and propensity for, digital transformation. The mandate was to understand both the current situation and plans for transformation with regard to the five domains of strategy―consumers, competition, data, innovation, and value―and to identify barriers to change.
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Based in Rancho Cucamonga, Calif., CO-OP Financial Services is a financial technology company that harnesses the vast breadth and depth of our insights, network and connections in order to provide a customizable suite of tools and services for credit unions. With a motto of "Be There, Be More", CO-OP's business lines include ATM/Branch, Card Payments, Member Center, Digital Delivery, Engagement, Security Innovations and THINK.