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CO-OP Premium Content

Sharpen Your Card Program's Competitive Edge for Growth.

Learn four key strategies to grow your card portfolio while building your brand, improving
member loyalty and enhancing overall satisfaction.

Did you know that more than 40% of non-interest credit union income comes from card interchange and fees? It’s an impressive statistic and an area of enormous potential growth for credit unions, especially when you consider that $100 billion in new credit card lines are opened each quarter. In our eBook, Sharpen Your Card Program's Competitive Edge for Growth, you’ll learn four key strategies for growing your card program to maximize your members’ satisfaction as well as potential profits. 

You’ll find critical information that includes:
  • Architecting a successful loyalty program
  • The importance of big data and actionable insights
  • How to reward and inspire member loyalty
  • What types of rewards yield the greatest benefits
  • Guidance on credit line increases

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Based in Rancho Cucamonga, Calif., CO-OP Financial Services is a ginancial technology company that harnesses the vast breadth and depth of our insights, network and connections in order to provide a customizable suite of tools and services for credit unions. With a motto of "Be There, Be More", CO-OP's business lines include ATM, CO-OP Member Center, Connect (including CO-OP Shared Branching), Card Payments, Engagement, Security Innovations and THINK.