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Stay ahead of the curve with predictions for credit unions in 2025.

In 2015, the Filene Institute conducted the study, Trending: Credit Unions in 2025, to uncover how the financial industry, consumers and technology will look in the next decade, how they will all interact, and the impact on credit unions.

In this 40-minute video, Chief Knowledge Officer George Hofheimer will discuss consumer product usage, channel preferences, credit union system dynamics, and the impact of economic changes, as well as tactics to capitalize on future expectations, including:

  • Make collaboration key for “bigs” and “smalls”
  • Establish a love-hate paradox in your strategy
  • Build a testing mindset
  • Continue to be the consumer-friendly option
  • Hammer on “local”
  • Think “what got you here won’t get you there”

Sample preview of recorded THINK 16 Industry Session: "Choosing Relevance - A Journey Towards 2025.” Submit form to view the full-length recording.

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Based in Rancho Cucamonga, Calif., CO-OP Financial Services is a financial technology company that harnesses the vast breadth and depth of our insights, network and connections in order to provide a customizable suite of tools and services for credit unions. With a motto of "Be There, Be More", CO-OP's business lines include ATM/Branch, Card Payments, Member Center, Digital Delivery, Engagement, Security Innovations and THINK.